Theoretical Aspects of Innovation Potential Formation in Enterprises Facing Crisis Conditions

Current global transformation trends and the evolving conditions under which business entities operate necessitate thoroughly examining how enterprises form and develop their innovative potential amid economic crises. This issue is especially relevant in analyzing key aspects of innovation activity, identifying the factors that influence innovation potential, and as- sessing the role of government support in stimulating innovation. Particular emphasis is placed on the interplay between crisis phenomena and accelerating innovation processes within com- panies. The article examines the structural components of innovation potential and substantiates the importance of strategic planning in ensuring sustainable economic development.