The Aspects of Ensuring the Development of Coastal and Marine Tourism in the Structure of a Sustainable Blue Economy: Study and Application of International Experience for Ukraine

The aim of the article is to study international experiences in ensuring the development of coastal and marine tourism within the framework of a sustainable blue economy and to provide recommendations for applying this experience in Ukraine. The article examines that coastal and marine tourism is a key segment of a sustainable blue economy, generating a significant volume of jobs and gross added value. At the same time, the sector is sensitive to external shocks such as pandemics, political and economic crises, and climate change. It is substantiated that one of the decisive factors for the success of coastal and marine tourism is the implementation of sustainable practices to minimize environmental impact. The article discusses the conceptions of sustainability, resilience, circularity, and regenerativity in the context of tourism development. The article emphasizes the need to establish a model for managing coastal areas based on cooperation and the participation of all stakeholders to achieve the goals of a sustainable blue economy. The results of modern scientific research on the collaboration and participation of stakeholders in ensuring the development of coastal and marine tourism in a broad geographical context have been systematized. The necessity of cooperation between governments, tourism operators, local communities, and conservation organizations to achieve sustainable development goals and implement integrated management strategies has been underscored. Particular attention in the article is devoted to the smart sectors of the sustainable blue economy of the EU, among which coastal and marine tourism occupies an important place. The interrelationship between the sustainable blue economy and smart specialization at the regional level has been substantiated. Recommendations have been provided to ensure the development of coastal and marine tourism at the regional level through the lens of smart specialization: 1) implementation of the principles of the regenerative conception for the development of coastal and maritime tourism; 2) introduction of digital tools to enhance the management of tourist flows, promote sustainable practices, and create new tourism products; 3) engaging stakeholders (primarily representatives of local communities) in the process of «entrepreneurial discovery»; 4) integration with other sectors of the blue economy, which creates opportunities for synergy and economic diversification. The article notes that for Ukraine, the integration of coastal and maritime tourism into the structure of the blue economy opens up opportunities for sustainable development, economic recovery, and enrichment of cultural heritage, especially for areas affected by military aggression.