Artificial intelligence and corporate social responsibility: A necessary convergence oriented towards innovation, ethics, co-creation of economic added value and measurable societal impact

Artificial intelligence and corporate social responsibility: A necessary convergence oriented towards innovation, ethics, co-creation of economic added value and measurable societal impactArtificial Intelligence (AI) is playing an increasingly important role in both transforming Corporate Social Responsibility (CSR) practices and promoting sustainability by helping business organizations across all industries and companies to contribute to the Sustainable Development Goals (SDGs) set by the United Nations (Chang & Ke, 2024;Dvid & Dadkhah, 2023;Zada et al., 2024).This creates economic surplus value and enables the measurement of the societal impact of socially responsible actions and activities, regardless of whether they refer to the societal, environmental or