THE IMPACT OF SOCIAL MEDIA ON THE FORMATION OF CLASS CONSCIOUSNESS: A REVIEW FROM THE SOCIO POLITICAL AND CULTURAL SPHERE OF KERALA

It is a fact that social media has a crucial influence on the modern political landscape. Today's social media profiles can significantly influence public opinion formation and shape political and social dynamics. The Accessibility of social media among the public is increasing day by day due to the advancement of Innovation and technology. Various social media platforms can provide a voice and representation for marginalized groups in society. This digital era is creating a political environment where general class consciousness is more easily possible than ever before. The purpose of this paper is to assess this kind of class consciousness that can be formed through social media profiles, particularly in the social context of Kerala. Also, it attempts to introduce the new concepts of marginalized sessions and their passions towards new forms of artistic and literary elements, which help shape the so-called new normal political consciousness. The cultural sphere has supported many movements that have led to revolutionary changes in the political soil of Kerala. The theatre movements that were popular at that time played a major role in contributing greatly to the growth of Left Politics in Kerala. The direct artistic and cultural movements of that era are now becoming an indirect social influence through digital media, such as social media. This paper examines the above factors through Vedan's music in the context of Kerala.