Impact of Digital Technologies on the Transformation of Strategic Approaches in Enterprise Management

The article discusses the impact of digital technologies on the evolution of strategic management in the context of constant economic changes. The article also outlines key aspects of digitalization that are changing traditional management approaches, particularly the use of artificial intelligence, big data, cloud technologies, and process automation. The role of innovative tools in enhancing the efficiency of business processes, adapting to market changes, and ensuring the competitiveness of enterprises is analyzed. The main ways to optimize managerial strategies aimed at integrating IT solutions into decision-making processes, resource management, and organizational structure are identified. Recommendations are formulated for adapting enterprises to the conditions of digital transformation, taking into account the necessity of developing technological competence, implementing cybersecurity, and creating an ecosystem that supports innovation and collaboration, which are critically important for their sustainability and development. The aim of the article is to survey the impact of digital technologies on the transformation of strategic approaches in enterprise management under the conditions of modern challenges and uncertainties, using foreign companies as examples, and to identify approaches for optimizing managerial strategies in a digital environment based on the researched experience. To achieve the set aim, the following tasks were solved: identifying the main incentives that drive transformational processes in enterprise management; identifying obstacles that complicate the implementation of modern technologies in strategic management; forming the key components of an integrated system that unites transformational processes in enterprise management to enhance their resilience, adaptability, and efficiency in a dynamic business environment. As result of the research, the main changes to strategic approaches have been systematized based on key aspects. Based on the analysis of the experience of international companies, recommendations have been formulated to stabilize the operations of enterprises, particularly regarding rapid adaptation to changes, the implementation of innovative management approaches, and ensuring the resilience of business processes. The authors emphasize that adherence to these principles allows enterprises not only to maintain stability but also to achieve long-term success and competitiveness in conditions of uncertainty.