The Strategic Development of Enterprises in a Transformational Economy: An Analysis of the Experience of an Agro-Industrial Holding Amid Global Challenges

The aim of the article is to investigate the strategic development of the Public Joint Stock Company «Myronivsky Hliboproduct» («MHP») within the transformational economy of Ukraine, focusing on evaluating external and internal influencing factors, the effectiveness of implemented strategic initiatives, and opportunities for ensuring the company’s sustainable development. The work uncovers the role of strategic management in adapting agro-industrial enterprises to new challenges posed by economic instability, global risks, and increasing pressure regarding environmental and social responsibility of businesses. The article employs strategic analysis methods, including SWOT analysis, PESTEL analysis, and the ESG assessment approach to identify environmental, social, and governance aspects of enterprise development. To address the tasks set, general scientific and special research methods were employed, including: generalization, analysis and synthesis, comparison and systematization, observation. It has been determined that «MHP» is actively adapting to the challenges of a transforming economy by diversifying its business, developing bioenergy, implementing ESG goals, digital solutions, and enhancing operational efficiency. The analysis carried out enabled the identification of the company’s key strengths, vulnerabilities to external threats, as well as uncovering opportunities for further transformation of the business model, considering global and national trends in sustainable development. The obtained results can be utilized by managers of agricultural enterprises, analysts, and strategic management specialists to formulate effective development strategies in the context of economic instability, changes in the market environment, integration of sustainable development principles, and also to enhance approaches to risk management and innovative transformation of the agricultural business.