The gig economy and the evolving nature of work in India: Employment, policy, and platform realities in the age of convenience

The purpose of this research is to explore the dynamic relationship between the gig economy and economic growth, with a particular focus on employment opportunities, work-related challenges, and policy implications in the evolving age of convenience. The gig economy is redefining work through freelancing and contract opportunities. The gig economy is growing, with a market size predicted to reach $1,847 billion by 2032. This study employed non- probability qualitative research approach for collecting data from gig workers. This study conducted semi-structured interviews with 23 gig workers in Delhi, India, and used NVivo 12.0 for thematic coding, identifying seven key dimensions that affect their work experience. Results of the study revealed seven key dimensions: economic stability, online platforms policies, government policies, job security, work flexibility, gig economy influence and inconsistent work options. The findings of the study enhance the existing literature in labor economics, digital employment platforms, and alternative employment structures. This study propounds strategic recommendations for policymakers and digital platform managers and provides a substratum for future academic research in the gig economy aspect .