ФОРМУВАННЯ СТРАТЕГІЧНОЇ МОДЕЛІ ЗБАЛАНСОВАНОГО РОЗВИТКУ ПРОМИСЛОВИХ ПІДПРИЄМСТВ НА ОСНОВІ ЦИРКУЛЯРНОЇ ЕКОНОМІКИ

Objective. The purpose of the article is to develop a strategic model for the balanced development of industrial enterprises, which is based on the principles of the circular economy, ensures the harmonization of economic efficiency, social responsibility, and ecological sustainability under conditions of resource scarcity, supply chain disruptions, and economic instability. Method. The methodological foundation of the research consists of general scientific and specialized methods and approaches that ensure the comprehensiveness and reliability of the obtained results. A systems approach was employed to develop a conceptual framework for forming a strategic model of balanced development of industrial enterprises based on the circular economy, enabling the integration of circular economy principles into strategic management while considering economic, ecological, and social aspects, as well as structuring the model into three levels (strategic, operational, and supporting) with adaptation to a sixlevel approach. Methods of analysis and synthesis were used to systematize the principles of strategic management, such as systemic approach, resource efficiency, innovation, stakeholder orientation, transparency, adaptability, and integration of circular economy principles, which allowed for the identification of their characteristics and implementation methods, as presented in the table of principles. The comparison method was applied to analyze case studies of companies like Philips, Unilever, and Interface, facilitating the identification of practical mechanisms for implementing circular economy principles, such as closed-loop production and material recycling, and confirming the model's applicability in practice. The generalization method was used to formulate conclusions regarding the interconnections between the model's levels, enabling the justification of how the strategic level sets goals, the operational level implements them, and the supporting level provides resources and records the results. ISSN1680-0044 Наукові праці ДонНТУ. Серія: «Економічна» №1 (31), 2025 22 The results. The article explores the potential for integrating circular economy principles into strategic management to ensure the balanced development of industrial enterprises under conditions of resource scarcity, supply chain disruptions, and economic instability. A conceptual framework for forming a strategic model of balanced development based on the circular economy has been developed, the application of which has enabled the systematization of key elements of strategic management, where each level of the model integrates sustainable development principles and adapts to contemporary challenges. The analysis of interconnections between the model’s levels—strategic, operational, and supporting—demonstrated how the circular economy facilitates the harmonization of economic, ecological, and social factors in the activities of industrial enterprises. The strategic level (theoretical-methodological) sets the goals of balanced development, the operational level (methodological, instrumental, and partially modeling) implements them through mechanisms such as closed-loop production and green technologies, while the supporting level (organizational-practical and result-oriented) provides resources and records outcomes. Particular attention is given to the principles of strategic management, including systemic approach, resource efficiency, innovation, stakeholder orientation, transparency, adaptability, and the integration of circular economy principles, which ensure the model’s integrity. It has been proven that the circular economy serves as a key tool for achieving balanced development, particularly in a crisis environment such as Ukraine, where industrial enterprises need to adapt to wartime challenges. The practical significance of the model is revealed through case studies of companies like Philips, Unilever, and Interface, which illustrate how circular economy principles, such as material recycling and the use of IoT, contribute to long-term sustainability. The research results enable the formulation of a new methodological foundation for analyzing changes in strategic management amid global challenges and increasing sustainability requirements, providing a deeper understanding of the integration of the circular economy into the strategies of industrial enterprises, the adaptation of which to modern conditions can be considered an important direction for scientific and practical research. Scientific novelty. Unlike existing studies that treat the circular economy as a separate aspect of strategic management, the article develops a conceptual framework for forming a strategic model of balanced development for industrial enterprises, closely linked to the principles of the circular economy. The proposed approach enabled the integration of economic, ecological, and social aspects through a multi-level model (strategic, operational, and supporting), adapted to a six-level approach that accounts for contemporary challenges, including resource scarcity and wartime conditions in Ukraine. In contrast to approaches that focus solely on theoretical aspects or stable economic contexts, the study aligns the principles of the circular economy, such as closed-loop production and green technologies, with practical implementation based on case studies (Philips, Unilever, Interface), providing a new perspective on the integration of innovative mechanisms into the strategies of industrial enterprises to ensure their long-term sustainability. The practical significance. The practical significance of the study lies in the development of a conceptual framework for integrating circular economy principles into the strategic management of industrial enterprises. The proposed multi-level model (strategic, operational, and supporting), adapted to a six-level approach, enables the harmonization of economic, ecological, and social objectives, contributing to the long-term sustainability of enterprises under crisis conditions, particularly in Ukraine. The research results are aimed at supporting the formation of strategies focused on the optimal use of resources through closed-loop production, reducing environmental impact by implementing green technologies, enhancing social responsibility throug