STRATEGIC MANAGEMENT OF INNOVATIVE DEVELOPMENT OF INDUSTRIAL ENTERPRISES IN UKRAINE

The theoretical and methodological principles of strategic management of innovative development of industrial enterprises in the conditions of transformational economy and post-war recovery are considered. Modern challenges and barriers to innovative activity in the Ukrainian industrial sector are investigated. A comparative analysis of foreign innovative development strategies adapted to the realities of domestic industry is presented. Practical recommendations for the implementation of effective innovative strategies considering industry specifics are substantiated. As a result of the study, it was found that strategic management of innovative development of industrial enterprises of Ukraine is a key factor in ensuring their long-term competitiveness, especially in the conditions of post-crisis transformation and post-war economic recovery. A systematic analysis of modern innovation strategies implemented in foreign countries showed that the most promising for implementation in the Ukrainian industrial environment are models of open innovation, fruit innovation, digital transformation, as well as industrial symbiosis and circular economy approaches. It is substantiated that the effectiveness of implementing these strategies depends on the ability of enterprises to adapt them to the local context, including resource base limitations, level of digital maturity, availability of innovative infrastructure and human resources potential. The emphasis is on the importance of strategic innovation management as a tool for increasing the competitiveness of industry, accelerating economic recovery and forming an institutional environment for sustainable development. The scientific novelty of the study is established through an interdisciplinary approach to the analysis of innovation strategies and their practical adaptation to Ukrainian conditions. Practical recommendations have been developed for individual industries — mechanical engineering, metallurgy, chemical and light industry, agro-industrial complex — considering the needs of restoring production capacities, increasing energy efficiency and integrating innovations into value chains.