JOINT VALUE CREATION MANAGEMENT ON THE BASIS OF INTER-FIRM HYBRID STRATEGIC ALLIANCE

The article proposes a model for managing joint value creation within a strategic alliance created for the purposes of import substitution and solving the issue of technological sovereignty. The developed model is based on the principles of network management, which differ from the principles of traditional hierarchical management. In the latter, vertical chains of commands are built, while the execution of commands is mandatory for lower links in the chain. In networks, in particular in inter-firm strategic hybrid alliances, there is a need to coordinate the economic interests of participants. It requires the use of more complex approaches to management. The proposed model includes a method for determining additional rewards to the supplier for achieving the required product quality indicators, a method for managing the amount and structure of joint investments in the formation of production capacities, and a method for calculating the price of the final product, considering the life cycle concept. The purpose of the study is to develop approaches to the implementation of management of joint value creation in interfirm strategic hybrid alliances. The developed model allows achieving that goal and irecommends to use it in practice when building cooperative interaction between industrial enterprises.