Enhancing teachers’ social media image through CapCut-based video content training

This community service program aimed to enhance the digital marketing competencies of teachers at Yayasan Nurul Amal through video content-based strategies. In the digital era, social media is a critical platform for educational institutions to strengthen their online visibility and institutional identity. As a partner in this program, Yayasan Nurul Amal faced challenges in establishing a strong digital presence to support student recruitment. The training introduced the use of the CapCut application to produce engaging and strategic video content, combining theoretical sessions on digital marketing with practical video production workshops. The program resulted in improved participant skills in digital content creation and the strategic use of social media for institutional branding. These outcomes are expected to contribute to the foundation’s credibility and broaden its online audience reach.