Beyond Funding: An Ex-Post Analysis of Successful Video Game Crowdfunding Campaigns

Crowdfunding has emerged as a vital financing mechanism for independent video game developers, providing an alternative to traditional sources of capital. While existing research has predominantly focused on success factors during the funding phase, limited attention has been given to what occurs after a campaign reaches its funding goal. This study addresses that gap by conducting an ex-post analysis of successful video game crowdfunding campaigns that led to a subsequent game release. The findings suggest that reward-based crowdfunding for video games generally operates with a reasonable degree of reliability. A substantial number of campaigns deliver their promised products within an acceptable timeframe, and user reviews indicate that the majority of released games are positively received. Nonetheless, the results also point to areas of concern, underscoring the need for further research into the role and scope of consumer protection in crowdfunding environments. By shifting the focus beyond the funding phase, this study offers a more nuanced understanding of success in video game crowdfunding and provides practical insight for creators and backers, and researchers alike.