Research on Digital Fetishism from the Perspective of Marx’s Critical Theory of Capital

数字拜物教是数字时代数字资本同数字技术相姌合的产物。作为当下的最新拜物教形式，数字拜物教是马克思三大拜物教的当代延伸。数字拜物教现象折射出社会大众对数字技术、数据商品等数字时代新物神的盲目信任和崇拜；遮蔽了人与人之间生产关系的颠倒物化现实；带来了隐私监控、消费异化、数字劳动隐秘剥削等社会问题，对我国数字经济健康发展造成了负面影响。因此，立足于马克思资本批判理论对数字拜物教现象进行哲学层面的批判反思，并结合我国数字经济发展现实探寻其消解路径已是当前发展阶段理应进行的工作之一。Digital fetishism is a product of the convergence of digital capital and digital technology in the digital age. As the latest form of fetishism, digital fetishism is a contemporary extension of Marx’s three major fetishes. The phenomenon of digital fetishism reflects the public’s blind trust and worship of new digital idols such as digital technology and data products in the digital age. It obscures the reality of the reversed materialization of the production relationship between people; It has brought about social issues such as privacy monitoring, consumer alienation, and hidden exploitation of digital labor, which have had a negative impact on the healthy development of China’s digital economy. Therefore, it is one of the tasks that should be carried out at the current stage of development to critically reflect on the phenomenon of digital fetishism from a philosophical perspective based on Marx’s theory of capital criticism, and explore its resolution path in combination with the reality of China’s digital economy development.