The Impact of Urban Development Factors Related to Exhibition and Convention Centers on City Image and Residential Intention: - A Case Study of the Suwon Convention Center -

This study aims to analyze the impact of urban development factors surrounding the Suwon Convention Center on city image and residential intention. The results revealed that some urban development factors had significant effects on city image, which in turn significantly influenced residential intention. City image was found to partially mediate the relationship between urban development factors and residential intention, while the moderating effect of residential area was not statistically significant. This study suggests that although exhibition and convention centers can contribute to the creation of aesthetic and cultural urban environments, their role as mere symbolic structures has limitations in enhancing residents’ residential intention. These findings offer practical implications for urban development and local policy planning.