Core Competitiveness Development of Internet Enterprises in the Digital Economy Era: Challenges and Countermeasures

The rapid expansion of the internet market has intensified competition among enterprises. For internet companies to secure sustainable competitive advantages in future market competition, it is imperative to identify the current obstacles hindering the enhancement of their competitiveness, thereby enabling targeted solutions. Core competitiveness serves as the weapon for enterprises to prevail in competition and constitutes a critical foundation for their sustainable development. Building upon existing research, this paper synthesizes studies concerning the core competitiveness of Chinese internet enterprises within the current environment, summarizes the prevalent challenges in its enhancement, and derives corresponding countermeasures through problem analysis. It proposes pathways for internet enterprises to elevate their core competitiveness, offering strategic and decision-making references for Chinese internet companies seeking to strengthen their competitive position and enhance their market standing.