Research on the Impact of Public Satisfaction with Fitness Services in Liaoning Province on the Sports Lifestyle of Urban Residents

本研究以新公共服务理论、顾客满意度理论和体育生活方式理论为基础，构建了一个包含中介效应的结构方程模型，旨在探讨全民健身公共服务满意度如何影响城市居民体育生活方式的形成。基于辽宁省具有代表性的样本数据进行实证分析，结果表明：公共服务满意度对居民体育生活方式具有显著的正向直接影响。同时，公共服务获得感与锻炼投入两个中介变量也构成了显著的间接作用路径，其中锻炼投入的中介效应更为突出。研究结果验证了“认知–情感–行为”的三阶段转化机制，为深化对公共服务效能的理解提供了理论支撑，并为推进全民健身战略、培育健康导向的可持续生活方式提供了一定的实践启示。This study is grounded in the theoretical frameworks of New Public Service, Customer Satisfaction, and Sports Lifestyle. A structural equation model with mediation effects is developed to investigate how public fitness service satisfaction influences the formation of sports lifestyles among urban residents. Using survey data collected from a representative sample in Liaoning Province, the empirical findings demonstrate that satisfaction with public services exerts a significant positive direct effect on residents’ sports lifestyles. Additionally, two mediating variables—perceived benefit of public services and exercise investment—are identified as significant indirect pathways. Among them, exercise investment exhibits a stronger mediating effect. The results support a three-stage transformation mechanism of “cognition-affect-behavior,” offering theoretical contributions to the understanding of public service effectiveness and practical implications for advancing national fitness strategies and fostering sustainable, health-oriented lifestyles.