A Two Steps Model of Media Multi-tasking Switch Behavior and its Performance

This research constructs a two-step model with Markov chain and exponential density to portray the switch behavior among different media multi-taskings which can demonstrate and predict the performance of media multi-tasking. The empirical data is used to estimate the parameters of the proposed model. Finally, the conclusion is made to future application and researches.

Authors

Publication Details

Journal
Media and Communication Review
Published
2025-04-14
DOI
https://doi.org/10.32350/mcr.51.01
Primary Topic
Multimedia Communication and Technology
Type
article
Field-Weighted Citation Impact
0.00
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article

A Two Steps Model of Media Multi-tasking Switch Behavior and its Performance

H. B. Huang
Media and Communication Review
Multimedia Communication and Technology
article

A Two Steps Model of Media Multi-tasking Switch Behavior and its Performance

H. B. Huang
article en

Abstract

This research constructs a two-step model with Markov chain and exponential density to portray the switch behavior among different media multi-taskings which can demonstrate and predict the performance of media multi-tasking. The empirical data is used to estimate the parameters of the proposed model. Finally, the conclusion is made to future application and researches.

Media and Communication ReviewVol. 5(1)
Openalex Percentile: Top 74%
Multimedia Communication and Technology
DOIOpen Access PDFOpenAlex
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A Two Steps Model of Media Multi-tasking Switch Behavior and its Performance — H. B. Huang · Media and Communication Review (2025) | TGRS Research Map | TGRS