MEMORABLE AGRICULTURE TOURISM EXPERIENCE AND DIGITAL INNOVATION IN SUPPORTING LOCAL FOOD SECURITY IN KEBOBANG VILLAGE

One of the latest innovations in the agriculture and tourism sector is digital technology-based agritourism. This tourism has the potential to improve the welfare of rural communities while increasing local food security. Kebobang Village in Wonosari District, Malang Regency, has great potential to develop agricultural tourism by using digital technology to create a memorable agricultural tourism experience. An interesting tourism experience is considered to be able to encourage tourists and local communities to maintain and develop the village food security system. The purpose of this study was to find out how an extraordinary agricultural tourism experience, created through the development of digital technology-based agricultural tourism in Kebobang Village, can help the local food security system. This study uses a participatory approach and involves local partners such as village officials, BUMDes managers, farmer groups, and the community in various steps, from identifying needs, HR training, and implementing technology to managing and marketing tourism products. To ensure the success and sustainability of the program, evaluations are carried out periodically using qualitative and quantitative indicators. The results of the study are expected to provide a comprehensive picture of the components that form a memorable agricultural tourism experience and how they contribute to village food security. This research is expected to be a model for developing modern, innovative, and sustainable agricultural tourism in the digital era. Thus, these findings will form the basis for practical recommendations and policies that can strengthen the synergy between digital technology, tourism, and food security at the village level.