Advertising impact on body image and self-esteem in Chilean women

Advertising plays a crucial role in people's lives by influencing their perceptions and choices. This influence can extend to how body image is perceived and, eventually, affect self-esteem. This research focused on the impact of two types of advertising (stereotypical and inclusive) on the perception of body image and self-esteem of Chilean women. An experimental study was conducted with 39 participants divided into two groups exposed to different types of advertisements. The results revealed that stereotypical advertising had a significant negative effect on body image perception but not on self-esteem, whereas inclusive advertising had no impact. These findings support the need to promote responsible advertising practices in the media.