Intermediality and Literary Reception in the Digital Age: The Impact of Modern Media on Interpretation

This article explores the growing influence of digital media on traditional artistic genres, focusing on how digital technologies are reshaping the reception of literature through intermediality. As society increasingly integrates new media formats, works of art must adapt to meet evolving communication demands. The study aims to analyze various approaches to understanding how audiences perceive literary works adapted into digital media. A combination of general scientific research methods was employed, including synthesis of literary sources, statistical data analysis, systematization, and generalization. Sentiment analysis served as the primary quantitative method, assessing emotional reactions from a sample of 35 respondents. The findings reveal subjective responses influenced by personal experiences with literary formats. Results show a neutral overall sentiment (S = 0.16), a high intensity of opinion (M = 14.53), and diverse perspectives on literary adaptation (S = 0.25; M = 23.5). These outcomes highlight intermediality as a significant driver in the evolution of contemporary literature, enabling transformations in both content and form. However, the data also suggest that current societal perceptions of literature demand a new analytical framework, one that reflects the distinctive features of the digital era and its broader cultural and social implications for artistic expression.