ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN ACHIEVING SOCIAL RESPONSIBILITY

The purpose of this research is to investigate the role that business Social Responsibility (CSR) plays in the accomplishment of larger social responsibility goals within the context of modern business frameworks. When it comes to encouraging ethical behaviour, social fairness, and long-term societal well-being, it places an emphasis on corporate social responsibility (CSR) not only as a strategic instrument but also as a basic mechanism. Using a bibliometric approach, the research examines 4,276 documents from the Scopus database (2009–2024). The primary emphasis of the investigation is on the relationship between corporate social responsibility (CSR) and its contribution to the accomplishment of social responsibility. Descriptive statistics, yearly scientific output trends, core sources (Bradford's Law), important institutional connections, contributing nations, and collaboration networks are all included in the study. The analysis of the data is performed using the R Biblioshiny program. The results shed light on a dramatic change in the rhetoric around corporate social responsibility (CSR), going from a peripheral philanthropic activity to a key component of company identity and accountability. A increasing number of companies are beginning to acknowledge the potential of corporate social responsibility (CSR) to solve urgent societal issues and perform their commitments to a wide variety of stakeholders, as shown by recent trends. On the other hand, the research also reveals that there is a deficiency in the empirical evaluation of the real influence that CSR has on the results of social responsibility. The report suggests a more comprehensive incorporation of corporate social responsibility (CSR) concepts into business strategy, as well as the creation of more rigorous measures to assess the societal impacts of CSR. In the end, this study makes a significant contribution to the development of a complete framework for understanding how corporate social responsibility (CSR) functions as an essential tool in the context of contemporary business in the modern world. Keywords: Corporate Social Responsibility (CSR), Social Responsibility, Sustainable Development, Ethical Business Practices, Stakeholder Engagement, Strategic CSR, Social Welfare, CSR Integration, Business Ethics, CSR Impact Assessment