The effect of manufactures’ channel strategy and product strategy on firm performance in foreign market: Based on optimal distinctiveness theory

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Publication Details

Journal
International Journal of Marketing & Distribution
Published
2025-01-01
DOI
https://doi.org/10.5844/jsmd.28.1_49
Primary Topic
International Business and FDI
Type
article
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article

The effect of manufactures’ channel strategy and product strategy on firm performance in foreign market: Based on optimal distinctiveness theory

Shunnosuke Fukuchi
International Journal of Marketing & Distribution
International Business and FDI
article

The effect of manufactures’ channel strategy and product strategy on firm performance in foreign market: Based on optimal distinctiveness theory

Shunnosuke Fukuchi
article en

Abstract

No abstract available for this paper.
International Journal of Marketing & DistributionVol. 28(1)
Keio University (JP)
Openalex Percentile: Top 71%
International Business and FDI
DOIOpen Access PDFOpenAlex
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The effect of manufactures’ channel strategy and product strategy on firm performance in foreign market: Based on optimal distinctiveness theory — Shunnosuke Fukuchi · International Journal of Marketing & Distribution (2025) | TGRS Research Map | TGRS