The effect of the congruence of color scheme in brand logo and brand personality on brand attitude

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Publication Details

Journal
International Journal of Marketing & Distribution
Published
2025-01-01
DOI
https://doi.org/10.5844/jsmd.28.1_19
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
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article

The effect of the congruence of color scheme in brand logo and brand personality on brand attitude

Hisashi Kawamata, Soonho Kwon
International Journal of Marketing & Distribution
Consumer Behavior in Brand Consumption and Identification
article

The effect of the congruence of color scheme in brand logo and brand personality on brand attitude

Hisashi Kawamata, Soonho Kwon
article en

Abstract

No abstract available for this paper.
International Journal of Marketing & DistributionVol. 28(1)
Nihon University (JP), Kanagawa University (JP)
Openalex Percentile: Top 74%
Consumer Behavior in Brand Consumption and Identification
DOIOpen Access PDFOpenAlex
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The effect of the congruence of color scheme in brand logo and brand personality on brand attitude — Hisashi Kawamata, Soonho Kwon · International Journal of Marketing & Distribution (2025) | TGRS Research Map | TGRS