ADOPTION OF INDUSTRY 4.0 IN FMCG SECTOR: IMPLICATIONS OF SUPPLY CHAIN SUSTAINABILITY

The advent of Industry 4.0 has introduced transformative digital technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), and automation, significantly reshaping the Fast-Moving Consumer Goods (FMCG) sector. This study explores the adoption of Industry 4.0 in the FMCG industry and its implications for supply chain sustainability. Using a structured questionnaire, the research captures perceptions related to awareness, understanding, and the environmental impact of these technologies. The findings reveal a high level of familiarity with Industry 4.0 concepts among participants, along with a strong belief in its role in improving supply chain efficiency, reducing waste and pollution, and promoting green logistics and packaging. Respondents recognize that automation and data-driven processes contribute to sustainable operations and highlight the necessity for companies to embrace eco-friendly practices not only as a responsibility but as a strategy to enhance brand image and consumer support. Furthermore, the study underscores the importance of educating students and future professionals on sustainable technologies, integrating these topics into academic curricula, and fostering conscious consumption behaviours. The insights affirm that Industry 4.0 serves as a catalyst for sustainable transformation in the FMCG sector, driven by technological advancement, environmental responsibility, and informed stakeholders. Keywords: Industry 4.0, FMCG, Supply Chain Sustainability, Digital Transformation, Smart Logistics.