Digitalisasi UMKM Pasca Pandemi: Evaluasi Kontribusi QRIS terhadap Pemulihan Ekonomi Rakyat

The COVID-19 pandemic has had a significant impact on the global economy, including Indonesia. Micro, Small, and Medium Enterprises (MSMEs) as one of the backbones of the national economy face major challenges in maintaining business continuity. Digitalization is one of the strategies that can help MSMEs improve efficiency, productivity, and market access. QRIS (Quick Response Code Indonesian Standard) as a digital payment instrument can play an important role in supporting people's economic recovery after the pandemic. Therefore, it is important to evaluate the contribution of QRIS to the people's economic recovery. This study aims to analyze the impact of using QRIS on ease of transactions, security, and increased income for MSME players. The method used is mixed methods with qualitative and quantitative approaches. Data is collected through literature studies to get a comprehensive picture of the experiences of MSME players before and after using QRIS, as well as quantitative data related to income generation. The results show that QRIS provides significant convenience in the transaction process and maintains a high level of transaction security. However, the increase in MSME income through the use of QRIS cannot be seen directly in the short term and requires time and other supporting factors. In conclusion, QRIS acts as an important innovation in supporting the digitalization of the MSME sector, especially in the aspects of transaction convenience and security, which has the potential to improve overall business performance