Correlation between Artificial intelligence and entrepreneurship in new ERA

Today, sometimes a misunderstanding exists between Artificial Intelligence (AI) and technology, but evidence shows that they are helping each other succeed; however, they are not the same. This paper explores the interplay between Artificial Intelligence (AI) and entrepreneurship, examining how AI technologies are reshaping business operations, decision-making, and innovation processes. Through a hybrid approach combining a literature review and empirical data from a survey conducted in the Balkan region (Albania, Kosovo, and North Macedonia), the research analyzes AI adoption across different business sectors and organizational sizes. The findings reveal a strong correlation between AI integration and increased digitalization, encouragement of innovation, and enhancement of decision-making. With over 1,200 valid respondents, the study highlights both the opportunities and challenges associated with AI implementation, including the importance of staff motivation, strategic alignment, and data utilization. The impact of AI on our daily routines is well known, but significant transitions are also occurring in business with this virtual support. AI is often referred to as a personal owner consultant. This research contributes to the theoretical foundation of digital entrepreneurship and offers practical insights for leveraging AI to accelerate business growth and competitiveness in an evolving digital economy.