Green Innovation as a Driver of Sustainability in the Automotive Industry

To contribute to sustainable development, companies must adopt sustainable business practices. Green innovations make a significant contribution to sustainable business, encompassing all forms of innovation that minimize environmental damage and ensure the most efficient use of natural resources. This paper presents the definition and various types of green innovation, as well as its importance. Crucial factors for the implementation of green innovation are also included. Moreover, this paper outlines the challenges and barriers to implementing green innovation. Finally, it provides examples of companies in the automotive industry that have adopted green innovation.