Optimizing Food Safety and Quality in MSMEs through Customer Feedback Integration and TQM Strategies

The purpose of this study, "Optimizing Food Safety and Quality in MSMEs through Customer Feedback Integration and TQM Strategies," is to determine whether or not customer feedback integration has any significant impact on improvements in food safety and quality in MSMEs. Although feedback collection is a common phenomenon, MSMEs frequently lack the systematic processes necessary to convert findings into workable operational plans. The study assesses consumer attitudes towards food safety and quality, the contribution of regulatory compliance (such as ISO and FSSAI) on trust, and consumer willingness to pay for high quality food items. It also analyses the feedback systems implemented by MSMEs and their degree of congruence with the principles of Total Quality Management (TQM). By testing the hypothesis that feedback integration does not significantly impact food safety and quality, the study explores the extent to which structured feedback mechanisms influence MSME operations. Findings are expected to offer actionable insights for MSMEs, enabling them to adopt customercentric approaches, enhance compliance, and compete effectively in the food industry. This study enhances the overall understanding of TQM in MSMEs by investigating the overlooked potential of organized feedback systems to promote sustainable growth and address evolving customer expectations.