'I often get tempted ...... to use mobile food apps': understanding the perceived utility of mobile food apps

Our study explored the role of mobile attachment, facilitating conditions, social influence, timesaving, price saving, and food quality concerns in the development of perceived ease of use and usefulness of mobile food apps. Furthermore, mobile food apps' ease of use and usefulness on behavioural intentions are also explored. A cross-sectional survey was conducted to collect and validate the proposed association. Data were collected from 172 individuals who frequently used mobile food apps to order food and were analysed using confirmatory factor analysis and structural equation modelling. Findings suggest a prominent role of mobile attachment, facilitating conditions, social influence, time saving, price saving, and food quality concern in developing perceived usefulness and ease of use of mobile food apps. Furthermore, mobile food apps' ease of use and usefulness also positively influence recommend intention and intention to use new apps.