Digital Economy Empowering Urban-Rural Integration: An Exploration of Common Prosperity through Rural E-Commerce Development

随着数字经济的蓬勃发展，其在推动城乡融合进程中展现出巨大潜力。本文以农村电商为切入点，深入探讨数字经济如何赋能城乡融合以及在实现共同富裕方面的作用机制。通过分析农村电商发展的现状、面临的挑战，揭示数字经济促进城乡要素流动、优化城乡资源配置、提升农村产业效率等多方面的积极影响，并据此提出相应的对策建议，旨在为缩小城乡差距、实现共同富裕提供有益的思路与参考。With the vigorous development of the digital economy, it has shown great potential in promoting the integration of urban and rural areas. Based on rural e-commerce as the entry point, this paper delves into how the digital economy empowers the integration of urban and rural areas and its role mechanism in achieving common prosperity. By analyzing the current situation and challenges of rural e-commerce development, it reveals the positive impacts of the digital economy in promoting the flow of urban and rural factors, optimizing the allocation of urban and rural resources, and improving the efficiency of rural industries. And accordingly, it puts forward relevant countermeasures and suggestions, aiming to provide useful ideas and references for narrowing the urban-rural gap and achieving common prosperity.