The practical path and mechanism of driving common prosperity in tourism-oriented villages through village-enterprise cooperation: A case study of Zhonghaoyu village in Shandong province

The cooperation between villages and enterprises has evolved into an important pathway for capital to flow into rural areas, driving rural revitalization, and represents a model innovation for the flow of urban-rural elements and the development of county-level industries that enrich farmers. Taking Zhonghaoyu village as a case study, based on qualitative research methods and introducing the theory of community capacity, this study constructs a logical analysis framework of "resources-organization-network-governance" to examine the practical pathways and mechanisms of village-enterprise cooperation in driving common prosperity in tourism-oriented villages. The study finds that: (1) The embedding of enterprises into villages has facilitated the flow and aggregation of urban and rural resource elements, with the driving force of industrial development evolving from endogenous to collaborative both internally and externally, establishing a collaborative, co-constructed, and shared integrated development model of agriculture, culture, and tourism. (2) Village-enterprise cooperation has promoted the return of capital, labor, technology, and other elements to rural areas, enabling interactive empowerment among actors and enhancing community capacity; the embedding of enterprises into rural society has formed a dual governance model of collaborative co-governance between corporate management and rural governance, improving rural governance efficiency; through pathways such as interest alignment and fair distribution of benefits, village-enterprise cooperation has constructed a new type of rural social relationships and actor networks, driving the orderly operation of the tourism industry. (3) The collaborative cooperation between villages and enterprises has promoted the capitalization of resources, the prosperity of the tourism industry, and the empowerment and capacity enhancement of farmers, shaping a space for good rural governance and constructing an innovative development logic of "revitalizing villages through enterprises" and "enriching villages through enterprises," achieving integrated development of industry promotion, village strengthening, and farmer enrichment, and advancing the process of rural material prosperity and spiritual affluence. This study expands the application of the theory of community capacity in the field of rural common prosperity and provides practical insights for the high-quality development of capital flowing into rural areas and rural tourism.