AFİŞ TASARIMINDA RENK, TİPOGRAFİ VE İMGE İNCELEMELERİ

In this study, the communicative, cultural and aesthetic dimensions of the use of color, typography and image in poster design are discussed.Based on the etymological origin and historical development of the poster, its functions as a visual communication tool are explained.Posters are effective design tools that are used for artistic, commercial and ideological purposes and can appeal to large masses.In this context, the psychological and cultural connotations of colors, the historical evolution of typography and the way it produces meaning, and both the representational power and symbolic expression potential of the image are evaluated.Especially in the modern design approach, typefaces are used not only as a means of conveying information but also as an element of visual communication; thus, typography is transformed into an art form that bridges aesthetics and functionality.In the research, the compositional balance in the combination of color, image and typography, which are the visual elements of the poster, the effect it leaves on the audience and its importance in the context of message transmission to the target audience were emphasized and examined through the designs of Marinetti, Tschichold, Troxler and Bundi.The necessity of using these elements consciously and creatively to increase the communication power of the poster is revealed.