Design of Logistics Platform Business Models in the View of Value Co-Creation

The effective design of logistics platform business models is an important means for platform-type logistics enterprises to gain a competitive advantage. This study employs RRS Logistics as a case study to clarify the dynamic environmental mechanisms of logistics platform business models from the perspective of value co-creation and build a novel structural framework for logistics platform business models with community at their core. The research findings are as follows: First, guided by the idea of “value positioning–value co–creation–value support–value maintenance–value capture”, the conceptual framework of business models is redefined. The key steps in designing logistics platform business models, which can provide guidance and assistance for different logistics platforms, are proposed. Second, the design process for logistics platform business models should be dynamically adjusted in real time according to changes and environmental uncertainty. Third, in the process of transitioning to an ecological platform, logistics platforms’ ecosystem service clusters and ecosystem envelope are key factors in achieving a win–win scenario for all the stakeholders in the community. The case studies show that in logistics platform business model design, methods and key steps based on value co-creation could enhance the core competitiveness of logistics platforms.