A Tale of Open Science: Emergence of a New Normal

Abstract This paper explores the transformative journey of open science in reshaping research credibility and replicability. Using psychology’s “replication crisis” as a cautionary tale, we discuss the emergence of open science as a movement aimed at reinforcing transparency and rigor in research practices. Through a discussion of open science principles and practices, we highlight both the successes and challenges that psychology faced in adopting these methods. The paper then draws parallels to business research, proposing open science as a necessary evolution to enhance trust and provide actionable insights in fields such as entrepreneurship, sustainability, and digitalization. We invite business researchers to embrace open science’s potential, not only to address emerging credibility concerns but also to redefine the impact and reliability of their findings across research fields and industries.