Exploring Public Attitudes Toward Generative AI for News Across Four Countries
As generative artificial intelligence increasingly permeates most life domains, studying how the public perceives, uses, and understands AI-driven tools becomes crucial. Especially relying on generative AI for news seeking, information acquisition, and political opinion formation warrants attention from a democratic point of view. Therefore, we conduct a standardized survey of public assessments toward GenAI for news-related purposes, its adoption by news organizations, and how these attitudes relate to a series of individual-level characteristics across four countries (CH, DE, JP, US). Our findings indicate that audiences do not (yet) extensively use GenAI for news-related purposes and possess relatively limited AI knowledge despite acknowledging various risks and benefits. Cross-nationally, trust in the journalistic deployment of AI-powered tools is relatively low. However, assessments vary depending on individual-level characteristics and macro-level contexts. We conclude by discussing our findings' implications for building and maintaining trust between journalism and its audience.
Authors
- Aleksandra Urman (ORCID: https://orcid.org/0000-0003-3332-9294)
- Edina Strikovic (ORCID: https://orcid.org/0000-0001-8377-5001)
- Eliza Mitova (ORCID: https://orcid.org/0000-0002-4463-0042)
- Frank Esser (ORCID: https://orcid.org/0000-0002-1627-1521)
- Anikó Hannák (ORCID: https://orcid.org/0000-0002-0612-6320)
- Claes H. de Vreese (ORCID: https://orcid.org/0000-0002-4962-1698)
- Sina Blassnig (ORCID: https://orcid.org/0000-0002-7815-0186)
Institutions
- University of Zurich (CH)
- University of Applied Sciences of the Grisons (CH)
- University of Amsterdam (NL)
Publication Details
- Journal
- Journal of Quantitative Description Digital Media
- Published
- 2025-08-04
- DOI
- https://doi.org/10.51685/jqd.2025.012
- Primary Topic
- Misinformation and Its Impacts
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung