Visualization Analysis of Research Hotspots on Digital Transformation in China’s Manufacturing Industry

工业4.0背景下，数字化转型日益成为制造业企业提升核心竞争力的必经之路与关键战略。本文基于CNKI数据库2014~2024年间有关制造业数字化转型的1894篇核心文献，以CiteSpace作为研究工具，对制造业数字化转型的研究热点及演化方向进行可视化分析。通过对CiteSpace生成的关键词共现图、关键词聚类图、关键词突现图进行分析，结果表明：技术创新是制造业数字化转型的核心驱动力，此外，管理模式和业务流程的创新也是数字化转型得以实现的关键；未来研究需要关注如何解决数字鸿沟的问题，如何通过政策扶持以及技术普及帮助中小企业和传统企业更好地实现数字化转型也是一个重要的研究内容。Under the backdrop of Industry 4.0, digital transformation has increasingly become an essential pathway and key strategy for manufacturing enterprises to enhance their core competitiveness. Based on 1,894 core publications related to digital transformation in manufacturing from the CNKI database (2014~2024), this study employs CiteSpace as a research tool to conduct a visual analysis of research hotspots and evolutionary trends in this field. Analysis of the keyword co-occurrence maps, keyword clustering maps, and keyword burst detection maps generated by CiteSpace reveals that technological innovation serves as the core driving force for digital transformation in manufacturing. Furthermore, innovations in management models and business processes are also crucial for achieving successful digital transformation. Future research should focus on addressing the digital divide and exploring how policy support and technology popularization can assist small and medium-sized enterprises (SMEs) and traditional enterprises in better implementing digital transformation, which constitutes another significant research direction.