BALANCING ACADEMIC STANDARDS AND DIGITAL IDENTITY: IMPACT OF SLANG ON GEN Z

This research explores the influence of slang usage on academic language and communication habits of Generation Z university students. Based on sociolinguistics and language attitude theory, the study examines how often exposure to informal language, initially through social media, affects student’s academic writing and formal representation. The study has used primary data through online survey by Google form; and, analyzed using quantitative research method. Moreover, the theoretical framework integrates Sociolinguistics and Language Attitude Theory, investigating insights into variation in language patterns among students. In academic settings slang is still used sometimes, either deliberately or inadvertently. Results show that slang provides a tool for social connection and spontaneous representation, but can negatively affect academic order and language standards. The research accentuates the need of promoting awareness to language variation and code-switching, helping students create balance between academic writing and their digital identity effectively. Fostering these skills among students can maintain language standards, keeping their digital life uninterrupted.