The Effectiveness of Integrating Artificial Intelligence and Strategic Management in Developing Higher Education Institutions (An Applied Study of University Students in the Kingdom of Saudi Arabia in the View of 2030 Vision)

This study aims to assess the effectiveness of integrating artificial intelligence and strategic management in developing higher education institutions in the Kingdom of Saudi Arabia, in light of the ambitious goals outlined in the Saudi Vision 2030. This study adopts an integrative approach, combining artificial intelligence as an advanced technological tool with the principles of strategic management as an organizational and planning framework that guides higher education institutions toward progress and sustainability. The study was field-applied to a sample of Saudi university students to gauge their views on the impact of artificial intelligence and strategic management on the development of their educational institutions, as well as the extent to which this impact has been reflected in the quality of educational services, aligning with labor market requirements. The study employed a descriptive-analytical approach and utilized a questionnaire as the primary data collection tool. The results were statistically analyzed to test hypotheses and interpret the relationship between variables. The study demonstrated a statistically significant relationship between the integration of AI and strategic management and the development of higher education institutions, in terms of improving the quality of educational outcomes and forecasting the future in line with Vision 2030.