Emotional attachment and knowledge-based collaboration

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The findings suggest that different kinds of relational ties work together to support knowledge sharing, reduce barriers to collaboration, and help senior B2B marketing managers develop co-owned marketing strategies. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.