The Aesthetics of Exhibition Equipment Design—An Exploration Using the Exhibition Design of “Life, Not Just Survial” as a Case Study

展示设计是一门综合性的信息传递和交流的艺术，在特定的空间内通过空间处理、气氛营造、展具设计、灯光和色彩的处理等各种手法，创造最适合与信息传递和接收的人为环境。在数字技术革命驱动下，该领域已突破传统物理空间的物质性局限，演化为实体场域与虚拟维度交织的复合传播系统，其功能架构呈现出多维拓展态势——从基础性的展陈支撑扩展至品牌语义生产、文化记忆建构及用户体验赋形等多重价值维度。本文以“生活，不只是生存——生活美学研究展”的设计为例，探索展览展具设计的美学理念与方法，提升文化性、艺术性和体验性。Exhibition design serves as a dynamic discipline of information dissemination and audience engagement. By strategically employing spatial design, atmospheric construction, exhibit system development, and lighting, color modulation, it crafts an optimal artificial environment within defined boundaries to facilitate effective information exchange. Empowered by the digital revolution, this field has transcended the physical constraints of traditional spatial frameworks, evolving into a hybrid communication paradigm where material environments and virtual interfaces intertwine. Its functional scope now extends across multidimensional value domains—expanding from foundational exhibition support to encompass brand narrative creation, cultural heritage preservation, and immersive user experience design. This paper examines the case of “Life, Not Just Survival: Research Exhibition on Life Aesthetics” to elucidate the aesthetic principles and methodological frameworks underpinning contemporary exhibit design, with particular focus on elevating its cultural, artistic, and experiential dimensions.