Research on the Semantic Generation and Variation Mechanism of “Banwei”

研究聚焦2024年度十大网络流行语“班味”，结合模因理论与认知语言学视角，探讨其语义生成机制、变异路径及社会认知动因。研究发现：“班味”历经“气味隐喻–视觉符号–抵抗话语”的三阶语义跃迁，其变异受模因复合体驱动，呈现通感隐喻层级迁移、反讽框架增值、群体认知协同三大特征。其语义构建依赖于“名词 + 味”的能产性构式框架和职场压力隐喻系统；其传播过程中呈现基因型(内容保留)与表现型(形式创新)双重模因特征；变异机制受社会群体心理需求、语言经济性原则及语境适应共同驱动。This study focuses on the 2024 top ten internet buzzwords “banwei”, and explores its semantic generation mechanism, variation path and social cognitive motivation from the perspectives of meme theory and cognitive linguistics. The research finds that “banwei” has undergone a three-stage semantic leap from “odour metaphor - visual symbol - resistance discourse”, and its variation is driven by the meme complex, presenting three major characteristics: synaesthetic metaphor hierarchical migration, irony framework value-added, and group cognitive synergy. Its semantic construction relies on the productive construction framework of “noun + wei” and the metaphorical system of workplace pressure; during its dissemination process, it shows dual meme characteristics of genotype (content retention) and phenotype (form innovation); and its variation mechanism is jointly driven by the psychological needs of social groups, the principle of language economy, and context adaptation.