The Language Characteristics and Sociocultural Perspective of the Internet Popular Phrase “Kong Yiji Literature”

本文从“孔乙己文学”的起源与用法特点入手，结合网络实例对其进行语言学视角的分析，探讨网络流行语言与网络文化之间的互动关系。研究发现，“孔乙己文学”已脱离原有小说背景，在与当代社会语境结合的过程中，成为一种拥有更自由、灵活、丰富表现形式的网络文体。与此同时，本文对“孔乙己文学”现象的流行原因及其社会文化意义进行简要反思，揭示网络舆论、文化传播对年轻一代价值观与审美观的影响，并尝试探讨消解“孔乙己文学”负面影响的对策，从而推动正确语言价值观的传播与构建。This article starts with the origin and usage characteristics of “Kong Yiji Literature”, and analyzes it from a linguistic perspective with examples from the internet, exploring the interactive relation- ship between popular internet language and internet culture. Research has found that “Kong Yiji Literature” has departed from its original novel background and, in the process of integrating with contemporary social context, has become a network genre with more freedom, flexibility, and rich forms of expression through simple imitation and creative transformation. At the same time, this article briefly reflects on the reasons for the popularity of “Kong Yiji Literature” and its social and cultural significance, revealing the influence of online public opinion and cultural dissemination on the values and aesthetic views of the younger generation, and attempting to explore countermeasures to eliminate the negative impact of “Kong Yiji Literature”, in order to promote the dissemination and construction of correct language values.