Future‐Ready Strategies: Dynamic Managerial Capabilities, Digitalization, and Green Product Innovation in Building Firm Resilience

ABSTRACT The resilience literature has gained significant traction, particularly amidst the COVID‐19 pandemic, emphasizing firm resilience as vital for effectively navigating crises and external pressures. Concurrently, green product innovation has emerged as a key strategy to bolster environmental sustainability and mitigate pollution, yet its precise contribution to resilience remains ambiguous, especially in developing economies. This research advances existing knowledge by investigating the relationship between green product innovation and firm resilience in Vietnamese enterprises, with particular attention to the enabling roles of dynamic managerial capabilities and digitalization. Employing structural equation modeling on a sample of 319 Vietnamese enterprises, our research makes several distinct contributions to the literature. The findings demonstrate that green product innovation serves as a specific mechanism for building resilience in developing economy contexts. It also reveals the previously unexplored triple helix of dynamic managerial capabilities, digitalization, and green innovation in fostering resilience. Additionally, it identifies digitalization as a crucial moderator that amplifies the impact of green innovations on firm resilience. These findings advance the theoretical understanding of resilience‐building mechanisms in emerging economies while offering practical insights for managers leveraging simultaneous environmental and digital transformations.