Conspiracy Theories and Where to Find Them on TikTok

TikTok has skyrocketed in popularity over recent years, especially among younger audiences.However, there are public concerns about the potential of this platform to promote and amplify harmful content.This study presents the first systematic analysis of conspiracy theories on TikTok.By leveraging the official TikTok Research API we collect a longitudinal dataset of 1.5M videos shared in the U.S. over three years.We estimate a lower bound on the prevalence of conspiratorial videos (up to 1000 new videos per month) and evaluate the effects of TikTok's Creativity Program for monetization, observing an overall increase in video duration regardless of content.Lastly, we evaluate the capabilities of state-of-the-art open-weight Large Language Models to identify conspiracy theories from audio transcriptions of videos.While these models achieve high precision in detecting harmful content (up to 96%), their overall performance remains comparable to fine-tuned traditional models such as RoBERTa.Our findings suggest that Large Language Models can serve as an effective tool for supporting content moderation strategies aimed at reducing the spread of harmful content on TikTok.

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Publication Details

Published
2025-01-01
DOI
https://doi.org/10.18653/v1/2025.acl-long.408
Primary Topic
Misinformation and Its Impacts
Type
article
Field-Weighted Citation Impact
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article

Conspiracy Theories and Where to Find Them on TikTok

Francesco Pierri, Gianmarco De Francisci Morales, F Corso
Misinformation and Its Impacts
article

Conspiracy Theories and Where to Find Them on TikTok

Francesco Pierri, Gianmarco De Francisci Morales, F Corso
article en

Abstract

TikTok has skyrocketed in popularity over recent years, especially among younger audiences.However, there are public concerns about the potential of this platform to promote and amplify harmful content.This study presents the first systematic analysis of conspiracy theories on TikTok.By leveraging the official TikTok Research API we collect a longitudinal dataset of 1.5M videos shared in the U.S. over three years.We estimate a lower bound on the prevalence of conspiratorial videos (up to 1000 new videos per month) and evaluate the effects of TikTok's Creativity Program for monetization, observing an overall increase in video duration regardless of content.Lastly, we evaluate the capabilities of state-of-the-art open-weight Large Language Models to identify conspiracy theories from audio transcriptions of videos.While these models achieve high precision in detecting harmful content (up to 96%), their overall performance remains comparable to fine-tuned traditional models such as RoBERTa.Our findings suggest that Large Language Models can serve as an effective tool for supporting content moderation strategies aimed at reducing the spread of harmful content on TikTok.

Openalex Percentile: Top 74%
Misinformation and Its Impacts
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Conspiracy Theories and Where to Find Them on TikTok — Francesco Pierri, Gianmarco De Francisci Morales, et al. · (2025) | TGRS Research Map | TGRS