ISLAMIC BROTHERHOOD AND BUSINESS SOCIAL RESPONSIBILITY (BSR) IN MALAYSIA: A QUALITATIVE EXPLORATION OF ISLAMIC FAITH-BASED BUSINESS PRACTICES

This study looks at how Islamic brotherhood influences business social responsibility (BSR) practices among Muslim entrepreneurs, focusing on Islamic principles like justice, fairness, and compassion. It explores the key motivations, both internal and external, that drive BSR behaviours in Muslim-owned businesses. Using a qualitative approach, the study involved semi-structured interviews and snowball sampling, selecting ten respondents who met the study's criteria. Thematic analysis was applied to identify emerging themes. The findings show that Islamic brotherhood strengthens individuals' core values, encouraging them to engage in moral development and incorporate BSR practices into their businesses. The study suggests that Muslim entrepreneurs see their businesses not just as commercial ventures, but as a way to fulfill religious and ethical duties, promote community development, and support charitable causes. These faith-based motivations align with ethical business practices, highlighting the importance of Islamic principles in shaping responsible business behaviour within the Muslim entrepreneurial community. This research is significant because it contributes to both theory and practice, showing how faith-based motivations drive ethical decision-making in business. The study also offers practical insights for policymakers and business leaders on how to design BSR strategies that appeal to Muslim entrepreneurs, encouraging them to adopt practices that benefit society.