Assessing The Effect of Marketing Promotions on Purchase Frequency: A Comparative Study of the FMCG and Luxury Goods Sectors

This study assesses the influence of marketing promotions on purchase frequency in two contrasting sectors: Fast-Moving Consumer Goods (FMCG) and Luxury Goods. A sample of 50 respondents was surveyed to determine the view point of consumers regarding both these types of goods. The result and findings show that marketing promotions play an important role in FMCG goods market and in luxury goods market it's not that much effective because these types of goods related to status symbol and both the markets are different to each other. Both these markets have different strategies to work because consumer behaviour is different in both the goods market