Investigating the Determinants Influencing Credit Card Utilization: A Comprehensive Analysis

Abstract Objective: The purpose of this study is to determine and examine the main factors that affect consumers' use of credit cards, with an emphasis on perceived convenience, ease of use, security, and special benefits. Methodology: We used a quantitative exploratory design and gave structured questionnaires to a stratified sample of 348 credit card users. We used a five-point Likert scale to measure the answers. Regression and structural equation modeling (SEM) were used to look at the relationships between the variables in the data analysis. The fit indices and factor analysis showed that the conceptual model was valid. Findings and Implications: The findings show that increased credit card use is substantially correlated with unique benefits and a strong sense of security. Convenience has a positive impact on user preference, while perceived ease of use is a crucial mediator between perceived usefulness and actual use. These results underline how crucial it is to create credit card services with an emphasis on security, rewards, and ease of use. By concentrating on these elements, financial institutions can increase user engagement and trust, which will ultimately promote more frequent and responsible usage.