Quality and Reliability of TikTok Videos on Uterine Fibroid Embolizations: An Observational Analysis of Internationally Trending Social Media Videos

Our analysis of the top 100 TikTok videos on UFE reveals a landscape dominated by non-physician contributors, with only 12 videos created by radiologists. Despite this, content from non-radiologist physicians garnered the highest engagement and exhibited the highest quality, underscoring the influence of credible medical voices on social media. While anecdotal content prevails, educational videos achieved better quality scores, highlighting the value of evidence-based communication. These findings suggest a critical opportunity for radiologists and other physicians to enhance patient education, counter misinformation, and leverage TikTok as a low-cost, high-impact platform for healthcare communication. However, limitations include a narrow focus on highly liked content and exclusion of TikTok's algorithmic influence.