STORYTELLING METHODS IN THE NEWS DISCOURSE

The increase in the number of media communications and the volume of information raises the question of the relevance of using technologies for creating news reports. News storytelling allows you to present a news event in development, ensures that audience attention is attracted, generating and regulating public attitudes towards the described processes, their participants, and facts. The purpose of the article is to study the methods of news storytelling, to identify their dependence on the type of periodical. The authors, using typological, philological methods, as well as observation, comparison, and description, analyze the information publications of the “Zvezda” and “Baza” publications on the Telegram social network dedicated to the tanker accident in the Kerch Strait and the consequences of the environmental disaster. The study showed that news storytelling should be based on a description of an event that can have an emotional impact on the audience, such as an accident, disaster, life-threatening incident, violation of generally accepted norms, etc. The construction of news storytelling has a structural similarity to a literary work and a script. To enhance the audience’s attention in news content, the following can be used: detailing, selection of facts, emotionalization, involvement of opinion leaders, artistic means of expression, etc. The choice of methods depends on the type of publication, its target orientation, and the characteristics of the audience. Thus, the state-owned news outlet uses comments from opinion leaders (government representatives, o cials; specialists of professional segments), publishes verified information, prefers facts rather than their emotional assessment; the language of the publication is characterized by the presence of clerical phrases. A mass media outlet is aimed at attracting a wide audience, as a result of which it creates emotional content, does not refer to accurate sources of information, and may publish unverified facts, which must be taken into account by participants in the information process and critically evaluate sensational information in the context of news storytelling.