Customer experience management supported by artificial intelligence – al Salam bank Algeria- as a model

This study aims to demonstrate the role played by artificial intelligence in influencing consumer behavior and creating their experience through managing their activity and relationship with the institution.By relying on the descriptive analytical approach in controlling and analyzing concepts.By applying the study to the Algerian Salam Bank and studying the extent of its use of technology and artificial intelligence tools in its impact on the behavior of its consumers, it was concluded that artificial intelligence makes a difference in the banking sector.It contributes to creating more personalized customer experiences, supporting security and compliance issues, and improving operational efficiency.The use of artificial intelligence by the Algerian Salam Bank and its provision of various digital services has also allowed it to improve its banking operations and provide a better banking experience for customers.